How do you handle privacy compliance?

We implement privacy-compliant tracking and targeting practices that respect user consent preferences.

Compliance awareness:

GDPR We understand the requirements for processing data of EU residents and implement appropriate consent mechanisms and data handling practices.

CCPA We respect California residents' privacy rights and implement appropriate disclosures and opt-out mechanisms.

Platform policies We stay current with platform-specific privacy policies and requirements, which often change faster than legislation.

Implementation approach:

Consent management We integrate with consent management platforms to ensure tracking respects user preferences.

Privacy-first tracking We implement server-side tracking and conversion APIs that maintain measurement accuracy while respecting privacy requirements.

Data minimization We only collect and process data that's necessary for campaign optimization. More data is not always better.

Our approach balances measurement accuracy with privacy requirements. We stay current with platform policy changes and regulatory updates to maintain compliance.