Getting Started
What should I expect in the first 30 days?
The first 30 days are focused on diagnosis and foundation-building, not performance optimization. This phase establishes the infrastructure required for sustainable growth.
- •Platform access provisioning
- •Historical data review
- •Tracking and attribution audit
- •Current state documentation
- •Funnel architecture analysis
- •Gap identification
- •Audience and signal mapping
- •Initial hypothesis development
- •Campaign structure planning
- •Testing methodology design
- •Baseline metrics establishment
- •System architecture documentation
What to expect:
- •No immediate scaling or aggressive optimization
- •Focus on understanding your current acquisition reality
- •Identification of structural issues and opportunities
- •Clear documentation of findings and next steps
Meaningful performance signals typically emerge after the initial system setup is complete—usually in month two as the system collects data and we begin optimization based on real signals.
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